Friday, August 5, 2016


A lot of people go through their lives reading, never searching for the meaning behind the written words, without realizing that the words are merely rocks set there for us to cross the river, and the reason the rock is set there, is so that we could cross to the other shore…the other shore is what matters.

Pop culture gives us the illusion of two separated worlds with different cultures. The first one is ‘’high quality culture’’, made of popular trends amongst self proclaimed intellectuals and artists. The other one is shallow mainstream pop culture. Both are opened to everyone, and they coexist, keep each other alive. Without the day, there would be no night; it is the same sky above us, after all. And the system works perfectly.

We would understand much more about life’s complexities if we applied ourselves to an assiduous study of its contradictions, instead of wasting time on identities and coherences, seeing as these have a duty to provide their own explanations.
― José SaramagoThe Cave

The high quality pop culture form of the intellectual and artistic elitism and it is open 24/7 to everyone. To be part of it you don’t have to understand it. This culture offers an ideal world to the, let's call them, idea seekers. The ideas have been sold to young people since forever, and they are revolving around personal style and self marketing. And they have never been more transparent and available as today, because they can sell a complete lifestyle revolving around what is acceptable and what is not. And lifestyle means status.

All stories are like those about the creation of the universe, no one was there, no one witnessed anything, yet everyone knows what happened.
― José SaramagoBlindness

These idea seekers are people who are desperately trying to fill their inner void and boredom with these acceptable rules of the ''high pop culture''. For example, every idea seeker would list Frida Kahlo, Tom Waits, Jim Jarmuch, Kubrick, David Bowie, Bukowski as part of their own identity inspiration. Bukowski would probably send them to hell, while Frida might be disgusted that her red lipstick, brows and cigarette have become more famous than her passionate work. The heroes of the idea seekers are everything these people are not. They sell their heroes for social approval and devalue them in that way. The idea seekers are great internet consumers; they feed on every newsfeed searching for the new ideas all the time, without ever digging deeper into the core of it. Their satisfaction is shallow, and it is their ticket to the entrance of the illusionary intellectual and artistic elite circle, without saying or doing anything interesting for real.

The minds of human beings are not always entirely at one with the world in which they live, some people have trouble adjusting to reality, basically they're just weak, confused spirits who use words, sometimes very skillfully, to justify their cowardice.
― José Saramago

How to differ these idea seekers from the real thing diggers? The real thing diggers are loyal to their tastes and people, and are not concerned with actual trends, while always upgrading their knowledge and curiosity with something new. The real thing diggers seek for the inner sentiment and are not concerned with the need to prove themselves to others. They will share their interests as long as they feel connected with others that way, not to patronize others.  They are not concerned with putting stuff in boxes and tagging names on it. They don’t have to make propaganda of their inner world, because they really have one. They want to create. They also seek the ideas, but to dig deeper, to get to the others, not to feed their ego. And they are not afraid of the emotions they might find there. They are consistent because they know they've existed in the same way, long before virtually recreating themselves.

You know the name you were given, you do not know the name that you have.
― José Saramago

The modern universal man is virtual, satisfied, super confident, knows-it-all, has immense faith in himself and deserves the best of the best. The popular culture is inviting everyone to put on their crowns on. It is the idea of kingdom, not the real one of course. The art, music, literature, these things are real and will never disappear. The idea seekers are aware of that, but what they really don’t know is what to do with these ideas that can actually serve humanity and change everyday people's lives. The inner frustration and natural sadness are not being tolerated anymore. You have to act worthy enough to put on the crown.

Just as the habit does not make the monk, the sceptre does not make the king.
― José SaramagoBlindness

The outsiders, sentimental warriors, undocumented hearts and minds, quiet meaning seekers, fools for simple life, love and truth and all the other freaks, we salute you. To seek the life above ideas, photographs and words. This is not your culture anymore, this world of black and white, good and bad, worthy and unworthy. The grey works only for those who are playing by the rules of the game. The game itself is to be tolerated in everything except in tolerating others; to preach and to be heard, without offering anything positive to another human being. To sell music, art and literature and not to live them.

Perhaps only in a world of the blind will things be what they truly are.
 José Saramago, Blindness

Love, Invitation to Inspiration

Friday, July 29, 2016


When the sun shines, it burns your skin
When the wind blows, it shakes your feet
When the rain falls, the roof you seek
When the snow falls, you ask for heat

Too much of everything, or never enough
The weather is humble as much as you are
The nature takes care of everyone
The leaves fall from trees as they're all one

The ground gives after it feeds
The sky reflects the atoms of sea
The sea likes sun, sun makes you see
The circles are a promise

What you give, you recieve.

photo via #reptarz

Invitation to Inspiration

Tuesday, July 12, 2016


I looked for the eyes in all funny places
Dark alleys, sunny spots, following traces
Skipped fresh years playing the fool
But I couldn’t fool my own truth.
Played those songs, fell for words
Ended up drained, wasn’t the first.
If I stop knocking will there be an empty hall
If I start shining will they turn heads to the wall
Is this how life is, they love to touch you when you fall
Climbing is for lonely ones, in the middle no one calls.
Don’t have to try no more, compete or prove them wrong
Read between the lines in any of their songs
He knew I would make it and was never really gone
I've almost let them take me, he was right here all along.

Art print by Los Tomatos, ''The boy who stole the moon''

Monday, June 20, 2016


There are never enough dresses in a girl's closet. After all, we all want to feel like queens when it comes to certain moments. And we just can’t get enough of those maxi dresses. Is it even possible to look glamorous without the dress? Is the dress all there is? We hope not. Here are some of our stylish inspirations for any kind of gala event you might be up to: 


When you're sure there will be too many dresses, pick a female tuxedo. We are in the 21st century and it is no longer shocking to see a woman wearing a tux and looking gorgeous. Angelina Jolie has proven it long time ago and Charlize Theron has just recently shown us how women can profit more with the tuxedo than a sparkling dress. 

Angelina Jolie, 2014.
Charlize Theron, 2016.


Jumpsuits can be more than a casual outfit, but you already knew that, didn't you? Long or short, straight cut or skinny style, just search for the model which will make you feel both sexy and comfortable. That's what jumpsuits are all about, after all. 

Victoria Beckham, 2016.
Ashley Madekwe, 2013.


Knee length or below knee pencil skirt doesn't go out of style. With a crop shirt or chic top, you can beat the dress elegance with a more interesting look. Even a simple long dress and a Tee can look majestic. Don't believe it? Ask Amber Heard. It’s all about balancing the right pieces. 

Amber Heard, 2016.
Willa Holland, 2015.



If you don't want to go with the skirt, there are many variations of high waist pants which can make you stand out in such elegant way. With the right pair of high heel shoes, palazzo pants, tapered pants or straight cut looks great with some chic top, and there you go.

Emma Stone, 2015.
Sarah Hyland, 2016.



Yes, the tunic is a still more casual version of a party look. ''Kaftan'' refers to Eastern fashion and tradition of clothing, which has always been an inspiration for never ending boho trends. But do not underestimate the power of a lovely tunic. Kaftan is the synonim of the exotic glamour. It's never too late to meet your inner boho queen.

Kate Moss, 2011.

Tell us what you think xoxo

Love, Invitation to Inspiration

Monday, June 13, 2016


Did you buy the same jacket? Cool, it's all fashion anyway. You do your ponytail like that, too? Oh, now we even have the same hair color…Aaaand you just used all my phrases among the group of people as yours. Welcome to the attack of clones. 

Familiar? Well, most girls are into same stuff, since we all fall for the, more or less, same commercial trends. Girlfriends inspire each other - I like your shoes, they would look great with the dress I've bought! - You go buy them, girl! - But clone attacking is more like an interior monkey monologue - Look at her…What else can I take from her to become better…Oh, I’ll take that thing she does with her makeup as my own. -

Who are these people and why do they want to copy other people to the smallest details? Why do we feel rage when noticing these patterns?
Because  we feel observed from the shadow, and then robbed. And before you even notice, there’s another you, with the same jacket, same shoes, same hairstyle. Flattered? Or paranoid maybe? Neither. Plus, your friends thought it was you on those photos. How awkward is that?.

How to defend yourself from the monkeys? Learn this:

1. Their target doesn't have to be anyone special. It could be their new colleague, a new friend, someone who has just entered into their private circle. This person triggers them into changing their own ways. They are easily influenced by anyone and anything, for example, their boyfriends, their ex-boyfriends, their friends, popular trends, their momentary environment.

2. They are not unaware of what they do. They consciously pick up your little habits and ways, and they use what they consider being most interesting and useful for them. They invest their energy into it and drain yours. Of course, we all get influenced by people we are close to and vice versa, but you’ll notice the difference between influencing and imitating. Influencing someone makes you feel valued, while the imitation can make you feel confused, even threatened or irritated. 

3. They speak only of what they’ve heard, using someone's words, phrases, etc.  They have zero inborn originality, so they must steal from the others these unique traits to appear interesting and sympathetic. Opinions, style, taste, manners, etc. That way they can easily go from one extreme to another, completely changing their persona from time to time, in order to adapt themselves to their momentary environment and situation. Notice the difference between healthy change and chameleon change - healthy change is part of the human growth, while chameleon change has nothing to do with the growth and personal development.

4. They may often appear confident, and they try very hard to make this impression on others, but they aren’t confident at all. They appear to have a high opinion of themselves, yet they steal the best of the best from everyone they find appealing and sell these traits as their own.  They are very concerned with being accepted and approved everywhere, by everyone. They crave so hard for the originality and tastefulness that they don’t have, so everything they pick up is more of a caricature of the real thing. Deep down they know this, so they might hate you for being you while hiding their shameful jealousy.

5.  You’re not crazy for feeling bad or for noticing you’re the monkey target. Others may not notice it since it is not about them. Most of the time, when we feel something’s there, it usually is. Nobody knows you and understands you better than you.

The best thing to do in these situations is to stay consistent & distant yourself. Recognize, ignore, and move away. Try not to observe the monkey. Do not jump into conclusions uncarefully and share them with everyone. It is simply not wise and the chances of being misinterpreted as snobbish are high. Leave others to their own conclusions. Monkeys usually get recognized, sooner or later.
Remember that a copy can never last like the original, as it cannot survive without its source. Even long lasting friendships or relationships with the monkeys are almost impossible if you seek the truth and sincerity in it. On the other side, monkeys would do anything to escape the solitude, cause without others, they simply do not exist. And that's all there is.

Love, ITI

Friday, June 10, 2016


Invitation to Inspiration

*Homeostasis (noun) - the tendency towards a relatively stable equilibrium between interdependent elements, especially as maintained by physiological processes;

When you look at a city, you know, it looks so unique. You feel this kind of uniqueness, you know, and especially if you go from a big city to a small city or if you go from one country to another. Cities look very different, often. They even feel very different. You know, and they are, of course. They certainly are.
- Geoffrey West

Invitation to Inspiration

When I visit another town and walk through the foreign streets, I like to think of the new city as one gigantic organism, which looks and breathes in a completely new way. I like to observe its most important body cells, the people. How they cohabitate, how they make this organism function. And it makes me happy when I can feel its healthy functioning while being part of it. As an intruder at first, as a tourist, and finally as one of its body cells. 

Invitation to Inspiration

The harmonic atmosphere of the cities, as well as its external beauty, is always the reflection of something beautiful people carry inside them. In Amsterdam, it is the harmony of contrasts. Liberal and free spirited, settled and punctual. Shire during the day, Gotham city during the night. Surprising and bizarre, while  safe, clean and predictable, especially in its architecture . 

Invitation to Inspiration

You can feel this middle century vibe while passing the old streets, and in the next moment, its modernity and progressiveness strike you back. The love of nature is evident everywhere, even in the homes of this town. Plants, gardens, neat parks, clean water channels, the wide selection of organic food, just to start with. And the people naturally enjoy every bit of it. Cosy homes, painted interiors, wooden furnishing, bicycles everywhere. And also, you’ll see cats everywhere. Nice, polite cats. Clean and equal to the citizens. It should be no surprise. 

Invitation to Inspiration
Invitation to Inspiration

In the big picture, architecture is the art and science of making sure that our cities and buildings fit with the way we want to live our lives.
- Bjarke Ingels

But don’t be fooled by this free-spirited town. These people understand there are rules even when acting free-spirited, so when it comes to punctuality, work, traffic rules and respecting the laws , there are no mistakes. Without any pressure or aggression, you can let yourself flow into their daily and night routines, like the channels of the town, and you won't be bored. The beer, the clubs, the lights and sports recreation, hedonism at its best. 

Invitation to Inspiration

And one by one the nights between our separated cities are joined to the night that unites us.
- Pablo Neruda

Amsterdam is one kind creature, individual, the animal, and the gentlemen. Just imagine German tidiness, English appearance, and Jamaican soul. That is how a tourist could interpret the capital of Netherlands. Ask locals, and they might laugh at you.  Especially about the last part. But they’ll love it, and that is why Amsterdam is one lovely and healthy organism, and he knows it.

Invitation to Inspiration

I think the art fair is very much a form of urbanism. I think something really happens to the cities when such a fair happens. The city becomes an exhibition; it's amazing.
- Hans-Ulrich Obrist

Invitation to Inspiration

Love, Invitation to Inspiration

Thursday, June 9, 2016



Peace and love, ITI