Friday, April 29, 2016


Did you know that jeans were invented by Jacob W. Davis in partnership with Levi Strauss in 1871.? Blue coloured denim was originally designed for cowboys and miners and haven't became popular among teenagers until 1950's. 

Girls had to wait for them until the 1960's, when they became part of the Hippie subculture. Later in the 70's and 80's they were everywhere, mostly as the part of the punk rock and heavy metal culture. Until these days, they remain popular fashion item coming in various forms: skinny, tapered, slim, straight, boot cut, low waist, high waist, distressed jeans, cigarette pants, boyfriend fit...

It's fascinating how this fashion item, iconic and eternal, covered so many different aspects of the culture, but one thing's for sure, it has defined the fashion of the youth.
Girls love to read articles which tell them which jeans cut  fits their body figure, which one is the hottest trend, which one wore Rihanna and which one should wait hidden in the closet for some other future days.

We will go through the most popular jeans cuts in the pop culture before we look up for the most popular recent jeans trends.

1. First born jeans for the boys only

Levi's Jeans for the miners

2. 1950's

Usually worn by ''greasers'' , combined with the white or black T-shirt. James Dean popularized them in the movie Rebel without a cause. Women in the 50's were the first to enjoy the freedom of wearing pants. The women pants were a taboo on TV until Mary Tyler Moore was seen wearing them on the Dick Van Dyke Show. Only after that, women were more at ease wearing pants outside of the home. Here's for more information about the evolution of the women's pants through the 50's.

Marylin Monroe and James Dean wearing Levi's.

3. 1960's

In the 1960's, André Courrèges introduced jeans for women, leading to the era of designer jeans. 60's and the 70's were marked with the hippie fashion which defined ''Boho'' style, still as much as popular today as before. The specific model of the jeans known as Bell bottoms has it's comebacks and come & go's, just as High waist jeans, recently restored in the world of fashion.

4. 1970's

While hippie style blossomed the fashion of jeans among women, and the disco era made Flared jeans look glamorous and sexy both among men and women, the punk era has renewed the look of jeans. Jeans were combined with chains and leather, the ''ripped look'' was everything. Thanks for the Skinny jeans! 

Farrah Fawcett

 style popularized in London by Vivienne Westwood and Malcolm McLaren

4. 1980's

Goodbye flared jeans. For now. High waist, tight fit, loose cut, straight cut, it's all there! Acid wash with high waist became particularly popular.

5. 1990's

Welcome, grunge. The jeans are seriously in the game. And they are still high waist, straight cut, loose, sometimes ripped, and cooler than ever. So are the sneakers.

6. 2000's

Low-waist mania! Denim dresses, denim skirts, denim everywhere. In the search for a more feminine and sexy look, the jeans became really tight again, Bell bottoms were back and everyone who was cool was in that game.

7. Today.

Fashion girls love to combine the rough cut of the jeans with fancy style. It proves they can go with everything: weather it is the casual look or the evening look. The thing is to find your own special pair of blue jeans and make them become part of your own personal style. Today you can go with any cut or any model as long as you know how to wear them. Jeans were created to give you confidence, so make sure you feel  both comfy and sexy when you pick a pair, otherwise they're really nothing more than another lousy pair of trousers. 

Hello again, High waist jeans with crop top 

Skinny jeans are always good idea

Distressed jeans-boyfriend cut are more feminine than ever

Flared jeans at their best
Elle Mcpherson


So zip up safely, and remember: tights can never be jeans.

Love, ITI