Saturday, April 9, 2016


I don't do fashion. I am fashion.
- Coco Chanel

Fashion has always been a form of mood and personality mirroring & style is one of the best things that can happen in that process. Style is how you make art from the fashion. It's the heart of the fashion. The fashion industry is constantly creating, pushing and recycling new trends. You can try following them, or you can just take what you love while becoming your own fashion icon. 

Fashion is what you’re offered four times a year by designers. And style is what you choose.
- Lauren Hutton

Fashion should be a form of escapism, and not a form of imprisonment.
- Alexander McQueen

Style is knowing who you are, what you want to say, and not giving a damn.
- Orson Welles

The stylists are the magicians in that certain craft. The bad-ass, the sexy, the fancy, the glamorous, and ''the I don't care'' outfits we watch on television and in the streets are talented or less talented versions of someone's ideas. 

Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening. 
- Coco Chanel

You may be able to buy fancy expensive clothes. But you can't buy the style. Or can you? Who are the names behind the coolest fashion trends? Who are the ladies we would like to steal some clothes from? Here are some of our favourite fashion stylists, and here’s why:

1. Lysa Cooper

A celebrity stylist who has worked with Rihanna, Beyonce, Kanye West and more. An artist. One of the masterminds behind the Rihanna’s image transformation. She openly commented the Olsen twins fashion line:  

The only [celebrity line] that’s any good, and I hate to say it, are our girls, the twins. But the reason that works, is because they hired designers. They [the twins] “yay” or “nay” [the concepts]. And they are the best line at ripping off other lines that I’ve ever seen.

Lysa Cooper has guts to speak her own mind. And like most stylists, she is an independent contractor. Her comments on how she parted ways with Rihanna :

That way you don’t become somebody’s slave. That way there are boundaries. And those boundaries got blurred with Rihanna.

On the other hand, she doesn't expose herself much in public and keeps her work in private. One of the rare interviews with her can be seen in Vogue.

2. Rachel Zoe

American fashion designer and a businesswoman. Best known for working with the celebrities, fashion houses, magazine editors; she began her carreer as a fashion editor and became one of the most influential people in the fashion industry, where she has been involved for nearly two decades. As a stylist, she worked with Mischa Barton, Nicole Richie, Keira Knightley, and her current clients list includes Cameron Diaz, Kate Hudson, Demi Moore, Liv Tyler, Eva Mendes, Anne Hathaway, Jennifer Lawrence, etc.
With the help of reality star Nicole Richie, she became the pioneer of the famous boho-chic look.

3.  Tara Swennen

It is enough to say that this stylist landed this year’s hot model crossover, Emily Ratajkowski of ''Gone Girl'' and ''Blurred lines'' video fame. She is responsible for Kristen Stewart’s killer red carpet looks. Tara Swennen's clients also include Mila Kunis and Heather Graham.

4. Kate Young

One of the biggest celebrity stylists at the moment. Her clients are one of the most well dressed women in Hollywood: Natalie Portman, Sienna Miller, Dakota Johnson, Rachel Weisz, and Selena Gomez, just to name a few.

Kate Young to Design Collection for Target

5. Mary Alice Stephenson

Style and beauty expert, also a TV host and fashion journalist. She has been working with Vogue, Allure, Marie Claire and Harper’s Bazaar. She has even worked with the First Lady, Mrs. Obama. Mrs. Stephenson is the National Fashion Ambassador for the ''Make a wish'' foundation:
Granting wishes to kids that have suffered life-threatening medical conditions gives fashion a deeper meaning for me. This makes my career all the more worthwhile.
You can read the whole interview here.

Girls do not dress for boys. They dress for themselves and, of course, each other. If girls dressed for boys they’d just walk around naked at all times.
- Betsey Johnson

Fashions fade, style is eternal.
- Yves Saint Laurent


Love, ITI

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